How AI Copywriters Are Changing SEO

Since the beginning of search engines, writers and companies have chased SEO — the slippery science of getting your results high up in Google’s search rankings to improve web traffic. More recently, however, the advent of cheap, easy-to-use AI copywriting tools enabled by GPT-3 has changed the game entirely. While AI-based copywriting has been steadily advancing for years, until recently it has never been good enough to be more than a party trick. We’re just now beginning to see the effects of companies using AI to produce written content en masse.